Table of Content

Introduction

Creating a game in the early days of video game creation, during the Sega saga, took a long time. The creators must write and code the whole game from scratch. Everything from the most mundane to the most complex systems had to be programmed.

Nowadays, gaming technologies like Unity and Unreal Engine allow modern game developers to move forward and save substantial time. These engines significantly shorten game development time, resulting in a higher density of games on marketplaces and app stores. Building a mobile game on an existing foundation may cut development costs and enhance your marketing budget.

According to a GoldenCasinoNews report, the video gambling industry will be more than $90 billion by 2024. The mobile gaming market accounts for most of the video game industry. Mobile games are already a multibillion-dollar business with a predicted income of $57 billion by 2024.

Mobile Game Explosion

The mobile gaming explosion moved marketers worldwide to tears of delight. While we rejoiced at an emerging rich market, game developers wept bitter tears. Because there are so many mobile games, greater and wiser competition lurks around every corner.

It is no longer enough to have made a game. Even before the game begins development, we put in countless hours of (pre)planning and preparation. Today's game developers, particularly mobile gaming developers, must consider topics like mobile app retention rates and diverse mobile gaming platforms.

As a result, developing a successful game has become more complex. To resist these changes and the approaching competition, you can immediately start with mobile game advertising. After all, who gets the worm first?

What is mobile game marketing?

Mobile game marketing may take many different shapes, but the overall objective is to boost installations and user spending. With downloads and expenditure on the upswing, your work as a mobile game marketer may appear more accessible than ever – yet competition is intense. Netflix entered the game industry in late 2021 and had over 8 million downloads by the end of January 2022. With competition heating up, it's more crucial than ever to have a strategy to attract and retain people.

To achieve these goals, mobile game marketers must implement a complete strategy focusing on user acquisition, in-app user experience, and engagement and retention initiatives. Marketers can ensure that the consumers they have invested time and money recruiting stay engaged longer and have a better LTV by not concentrating just on UA. With that in mind, let's look at the many aspects of mobile game marketing.

Without further ado, here are our top 9 mobile game promotion suggestions.

1. Determine Your Target Audience

The first step is to determine who will like your game the best. Finding this group will save you a lot of time and money and keep you from pushing your game on people who aren't interested in it.

The notion is straightforward to grasp. You wouldn't pay to market a board game geared towards children late at night if you intended to sell it. Similarly, you would not try to sell ice cream in the dead of winter. Identifying your target audience means achieving your goals without losing time. If you're unsure where to begin, look at your rivals to see where they're putting in the most effort. Determine whatever aspects of their method you can readily imitate and then target users accordingly.

It's OK to think about your target audience in broad strokes. You probably already know who will like your game, so keep that in mind. You may think about the whales you need to target later.

2. The application's pre-launch

You're now ready for pre-launch marketing with an audience in mind and a game in the works. It is now time to begin marketing your game. If you wait until your game is published, you will have missed out on many weeks of marketing chances.

During pre-launch, you must set a release date for your game. Establish a fair timeframe to inform many of your other marketing actions. You don't want to spend weeks alerting everyone that your game would be available on a specific date just to miss it.

You'll also need to figure out your game's marketing story. Is there anything instructive about it, or is the way it operates revolutionary? What would pique people's interest in your game before they ever have a chance to play it? Create a story to assist you in educating others about your game.

3. Landing pages and mailing lists

The landing page is his simple one-page website that you can use to promote your game. One of the benefits of landing pages is that you can place online a link to your game's app store page. You can also use this page to get your email address. A potential user's email address is the best way to let them know when your game is released or when an update is released. A landing page is a great place to get subscribers. You know potential users are already interested in your game and are visiting your site. These users are the first to be notified about game releases.

Making a landing page is a straightforward process. The goal is to keep it as simple as possible while delivering all necessary information to interested consumers.

Nowadays, every product marketing strategy includes some form of social media engagement. Social media is an effective marketing strategy because it allows you to communicate with potential customers in a way they are comfortable with. There are various other social media channels you may use to advertise your game, but the trick is to pick and focus on the one that works best for you.

To determine which social media platform works best for you, begin with the more popular channels, such as Facebook and Twitter, and conduct some analysis to see which performs best. Buffer, a free application, can help you manage your social networks and provide you with the essential information you need to discover your most lucrative channel.

Post pre-launch information about your game and see who is interested in it. Share game artwork and plot samples, or seek pre-launch comments on specific concepts. You may also include links to your landing page on your social accounts to assist direct visitors to your game.

5. Content Marketing Strategy

Content marketing may take several forms, the most well-known of which is blogging. An intriguing blog might be a terrific approach to attract people's attention and share information about your game on the internet.

You may host a blog from your landing page or various web platforms. By showcasing the most excellent work on your blog, you may generate interest in your game and develop an enthusiasm for people before they ever play it.

Writing highly fascinating articles is the key to content marketing. Don't just make a post for every minor thing you work on. Ensure you inform people about fascinating game modifications and how they will affect the final result. You must also stick to a regular timetable when developing a content marketing plan. People are more inclined to read your blog entries if they know they will be released on a specific day each week.

6. Making Use of Multimedia Materials

Multimedia elements like video, music, and photographs may be highly effective marketing tools. Although developing these tools may take time, no marketing strategy would be complete without them.

It would help if you created a game trailer as soon as your game is ready for it. This may be included on your landing page and shared on social media to offer consumers the most excellent impression of what your game will be like.

If you're utilizing original game music, think about publishing it online ahead of time. A catchy piece of gaming music will grab the curiosity of potential players, and anything that lingers in their brains will provide you an advantage. Consider how well-known any of the Mario themes are.

Also, even if they are only screenshots, try to include some advertising photos for your game. You'll need these anyhow to create your app store pages, but they're also great for posting online or sending to the press.

7. Press

Obtaining publicity for your mobile game is one of the most acceptable methods to spread the word about it. Make a press kit before going to press. This will make it easier for journalists to cover your game quickly.

You'll need to assemble a variety of resources for your press kit. Screenshots, logos, and any promotional imagery should be included. A game fact sheet, a company fact sheet, and a press release about your game should all be written. If you've already produced these, you should include a movie trailer and, if feasible, a game demo.

Putting together a press kit is the simple part; gaining the attention of journalists is a little more complicated. Consider who will write about your game before contacting Venture beat. Sending emails to general contact addresses won't get you very far. Instead, go specifically to journalists who have previously covered games like yours.

8. Obtaining Game Evaluations

Game reviews, like obtaining publicity, are a strong kind of marketing. Game reviews can reach customers you would not have discovered otherwise, and you can include them in your press kit and other aspects of your marketing effort.

Several sites may provide you with reviews; some will undoubtedly be more trustworthy than others. That's not to suggest you shouldn't seek less popular sites for reviews at first. Getting multiple reviews on lesser sites may generate more discussion about your game and attract the attention of larger ones.

Once you've received some feedback, please share it with others. Share them on your social media accounts or in your newsletter. You may also display your review scores on your app store sites, which is an excellent approach to converting new consumers.

9. Analyze your Analytics

After using all of these strategies, you must assess the outcomes and make adjustments as needed to maximize the potential of your marketing strategy. Unfortunately, there isn't such a thing as a marketing strategy that can be "set and forget."

Track their success to assess if your social media postings and email newsletters are gaining momentum. There are several tools available online to help you maximize the possibilities of each of these strategies. Keep an eye on your landing page to observe what kind of traffic you're getting. This can inform you how the majority of people learn about your game. Remember to keep your press kit up to date and try to measure the impact of downloads after a review is published. If one site has a more significant influence than others, you'll know who to approach first when you release a game the following time.

Identifying What Works Best for Your Mobile Game

Creating a game used to be a massive undertaking. Creating a game is now only a small component of the software development process. To succeed with your mobile game, you must first analyze the industry and work on advertising before actual mobile game creation begins.

Otherwise, as a mobile game creator, you will confront several hurdles and barriers during your career. For example, persistent bugs, faulty game engines, and irrational decision-making can bring an excellent game to its knees. The cherry on top of the iceberg is mobile game advertising.

The app store listing is the first point of interaction a mobile game has with its audience. The title, pictures, and app description are essential in effectively promoting your mobile game. As a result, your cherry should be a luscious, sweet fruit that appeals to a specific demographic.

Mobile game marketing is a collaborative effort and a show of power. Don't fight your difficult battle alone. Please get in touch with us, and we will show you the location of your users.

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Orion InfoSolutions assists developers in promoting gaming apps with completely customized campaigns that increase user bases and income. Collaborating with Orion InfoSolutions means gaining access to our patented machine learning algorithms, allowing you to target quality consumers at scale, meet ROAS targets, and turn data into long-term sustainable development. Are you interested in learning more about how Orion InfoSolutions can assist you in promoting your gaming app? Don't hesitate to get in touch with us right away.