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Fantasy sports are one of the fastest-growing industries all over the world. There are over 70 billion fantasy sports app users worldwide and over 59.6 billion in the US and Canada alone. By seeing these numbers, this industry will be the largest user base and revenue generator platform in the coming years.
Earlier in the 18s and 19s, the fantasy sports industry faced many difficulties for people to enjoy the platform without any complications. This is just because gambling was not completely legal.
But as the generation got modernized, the fantasy sports industry got some break from those complications. Any business that wants to enter the fantasy sports industry will face no such complications. Businesses who wish to launch their own fantasy sports apps can easily do so by getting a government-approved fantasy sports platform license and sports betting software license.
Therefore, we have brought fresh new content on a step-by-step guide to developing fantasy sports apps for your business. So if you want to develop a solution for your business as well, stay tuned with us because you will learn a lot more about the development stages of an app. So now without delaying anything let’s get on to this topic, but first, let's learn what fantasy sports apps are.
A fantasy sports app is a platform where players can create a team of eleven based on real players. In the fantasy sports app, the player acts like a manager. The player’s main responsibility is managing their team players, such as choosing the captains, adding and removing the players, checking the live match and managing the players accordingly, which is all the work fantasy sports players do in the app to win big rewards and prizes. The player earns points based on the real player's performance in the match and the higher point holder wins massive rewards and cash prizes.
The app user/participant has to create a virtual team of real sports players with a selected budget, which they think will score the most points for the selected match. Once the game starts, the individual player's performance is converted into points (as decided by the App Manager) which are then summed up to announce the result finally. The winner of a fantasy sports match depends on the player’s ranking and points; therefore, the highest point holder wins the match. Here is a step-by-step process to get you started.
Join Match: After registering into the app, the user can select the available live matches or are about to start.
Create a Team: The user can choose the team members based on the game's requirements.
Choose Team Captain: After finalizing the team, the user can select the team's captain and vice-captain.
Team Division: Based on the guidelines and rules of the game, users can split the team where virtual players are allowed to join.
Team Management: The user can change his team players and replace them with the available options.
Earning Points: Points are awarded to Fantasy Sports app users based on the performance of the actual player in the live match, and the highest total points help to announce the winner of the current match, league or tournament.
Fantasy sports apps are creating a new way of playing sports games where players can win huge rewards. But this benefits players and allows businesses to expand their platforms for increasing growth rates. However, fantasy soccer app development increases growth and offers exceptional benefits. Below are some benefits of fantasy sports app development for your business.
Unique Brand Value
To create a unique brand value, a businessman must not think about how to increase revenue, but the main concern should be what you should offer your customers to grab their attention towards your services. If you make regular customers, your business will automatically run on the top and revenue will go high.
There is less competition but still those who have been in this industry for long, have already developed and delivered unique services to their users. The fastest and most effective way to build your brand in the sports industry is to choose a proficient fantasy sports solution.
By mixing different services, multiple vendors can be brought together to increase the visibility of your fantasy sports app in the market. White-label solutions are most effective for new start-ups and businesses with minimal or zero knowledge of the fantasy sports industry or who don't know how or where to start the development process.
Saves Cost & Time
When you choose to develop a fantasy sports app for your business, you can save more cost and time in the development stage. And you can do this by removing any unnecessary features and operations that are not needed. Another way of saving cost and time is by selecting white-label solutions.
Strengthen your brand name
To thrive in the online gaming industry, for businesses, it is extremely important to build and maintain your brand name and credibility in the market. If you have an upscale fantasy sports platform with all state-of-the-art functionalities, coupled with a competent marketing team, you can establish your brand name in the e-gaming industry and eventually build a stronghold in the global market!
Extensive monetization models
Of course, earning substantial revenue and earning profits is the priority of any business in the world and your fantasy sports software is certainly no exception in this case! Your highly optimized and functional gaming platform can attract many users worldwide, which will help you generate revenue in various ways, such as adding a section for in-app ads, in-app purchases, affiliate links, and much more!
Significantly expand the user base
If your fantasy sports platform has the edge over your competitors and is highly attractive to players, you will build up a huge army of loyal users, which is worth more than your short-term gains! You ask why? Because it will create a legacy for your business, help you build stronger partnerships with key players in the industry and establish your growing dominance!
Bar raised for business growth limits
A successful venture into the fantasy sports vertical will establish you as a major player in the entire tech industry and open many new doors for you. Through expansion and diversification of your business, you can safeguard your interests from any unforeseen situation that may arise in the future. So, make sure your custom fantasy sports software is scalable and can seamlessly accommodate any future needs.
So now is the time for you to decide whether you want to enter the online gaming industry or not, and talk to an experienced fantasy sports app development team if it sounds like a good idea, as your business the success of your game will primarily rely on the quality of your gaming platform!
In the fantasy sports industry, you may find top business leaders who are currently growing with speed. This is because they predicted it long ago, even before entering and developing the solution for the industry.
Fantasy sports apps like Dream11, Gamezy and Howzat are one of India's biggest leading fantasy platforms. But the bottom line is that they delivered something many others couldn’t. They chose their audience as a priority concern, added the features and functions that users would like, and made their work of using and winning in fantasy sports easier and more engaging. Below we have mentioned some of the important fantasy sports app development features.
Participants/User App Features
User Login/Signup: Allows your new users to sign-up for the game with given credentials. Provide them with multiple selections of sign-up options through mobile number, social media account or Google account.
Home Screen: A comprehensive outlook for everything; the home page is the first thing users will see after signing up for the first time. This page contains a variety of general information about sports, matches, profiles, settings, tournaments, offers, etc.
User Profile: Users can manage their profile and modify or perform changes like adding a profile picture, adding additional user information, adding or changing email addresses and mobile numbers, and deleting the details.
Live Score: This feature enables users to see live match scores anytime.
Team Selection: The user can create his team by choosing his favorite and well-performing team players. To correct such decisions, users can view statistics based on the real-time performance of each player.
Join Game: This feature allows users to join an ongoing match or be a part of a scheduled match.
Match Results: Here, users can track all their played matches or tournaments along with their results, prizes and prizes.
Match Analytics: Through this feature, the user can estimate the real-time performance of the team players and the team's historical data.
Mail Reminder: Users should be able to receive reminder mail and notifications for events like upcoming matches, match invites, payments, renewals, new updates etc.
Payment Methods: Users can use several payment methods to make in-app purchases or retain earnings.
In-App Chat: This feature allows users to chat with their fellow mates and other app users globally.
Social Media Sharing: Users can share their match performance or updates on their social media accounts and invite others to join.
Invite & Earn: The user can invite his friends to join the application, and every successful user gets a reward.
Admin Panel Features
Sign-up/Login: Admin can sign-up/login to the user's account through email id/contact number and password.
Organize Leagues/Tournaments: Admins can organize sporting events to attract global users to connect and play instead of playing with their known community.
Manage Results: Through this feature, the admin can keep track of the results of all the matches played and the points earned by each individual.
Track Payment: Admin can keep track of all payment and user details.
Prize Management: Admin can track all the prizes earned by each player in all sporting events.
Manage Players, Teams, Matches and Tournaments: Admin can manage all the details of players, teams, matches, tournaments etc.
Notifications: The notification feature notifies users about the latest updates, player performances, proposed events, daily offers, etc.
Merchant Sales: Admin can handle merchandising sales of affiliate brands and teams to generate revenue.
Here are some effective steps to start a business-ready fantasy sports app development.
Step 1: Define the purpose of your fantasy sports app
To develop an app, first of all, you need to define your business objective and niche market, i.e., what type of fantasy sports app you are planning to build.
Step 2: Conduct market research
To ensure the success of your business, it is important to conduct detailed market research. It is an important component of any fantasy sports app to develop an updated product with the latest features and trends.
Step 3: Choose an online platform
Many app development platforms are available in the market, i.e., iOS, Android and cross platform. According to your target audience, goal to be achieved, time frame and budget, you can easily decide which platforms in your fantasy app will give the best results.
Step 4: UX/UI Design of the App
App design is an important step in fantasy app development. UI/UX is the basic building block that attracts and retains users for a long time. But, the app should be simple in design so that the user does not have to experience a hard time while interacting with the app.
Step 5: Coding and Database Designing
The front-end is how an app looks, but back-end development is responsible for that smooth front-end functionality. The users of the fantasy app will develop the app and admin panel based on the developer's wireframe. These back-end developers sync visual elements, features and functionality to work smoothly. Apart from this, an app also needs a well-curated database to store all the data properly, which keeps it safe and secure.
Step 6: App Deployment
After accurately finalizing and developing the app, it is time to deploy it on the appropriate platform. When the app is deployed on the right platform, the user can easily find, download and access it.
Step 7: Optimization of mobile app stores
Also known as App Store Optimization (ASO), it is the process of raising your app rank higher in the search results of the App Store or Play Store. Higher rankings make your app more visible to its potential customers. So, make sure you have optimized your app for the App Store.
Step 8: Monetize the App
The main purpose of any app or business is to earn money from it. You need to monetize the app through multiple modes, such as in-app advertising, brand promotion, in-app purchases, commissions, various packages or premium subscriptions, etc.
Monetizing the app is not so difficult but also not so simple. It requires proper market research about how the user’s behavior relates to your app. If they are engaged enough with your platform, then now is the perfect time to start thinking about how you can make a profit for your business. Below we are going to talk about what strategies you can use for your fantasy sports start-ups.
Once you have developed your fantasy sports app, it's time to think about monetization strategies for your business. After all, the hard work was for making a profit through it. A fantasy sports app like Dream11 or MPL is the perfect example of a monetization model. These fantasy sports market leaders turned their businesses into a billion-dollar industry. But How? How did they study the market so effectively? The answer behind this is not a science rocket, and most businesses have used these strategies to increase their profitability outcomes. Now let us see what monetization strategies or models are very effective and why they are so popular.
The fantasy sports business can make huge profits by deducting a particular set amount or fee from players to let them join the match or tournaments. From the business perspective, this monetization model is very effective and most profitable for businesses that have just started the fantasy sports app. You will provide them with rewards after winning the match or earning points in exchange for the participation fee.
When they first enter the game, welcome them with your nice gesture by offering them a free welcome bonus. This way, you will start earning your player's trust, and engagement will also increase on your platform.
Fantasy sports industries are filled with many profitability and opportunities that allow their owners to create more exceptional platforms for more user engagement. In-app purchases allow users to use their in-app purchasing option, buy in-game currency, and join the tournaments in the app.
Advertising on the most downloaded and popular apps to attract the target or potential audience's attention to your brand and services is one of the best revenue-generating strategies. This benefits the brand, which is going for branding and is a golden opportunity for fantasy sports operators to earn massive money through these advertisements.
Paid ads are quite popular in the marketing field to attract a massive audience in a short span of time. As a fantasy sports app owner, after being recognized by the industry, you can enable the option for other brands to place their brand ads in your app and charge them accordingly.
By charging a branding fee for displaying your brand's services on your platform, fantasy sports operators can generate revenue in several ways. Hire mobile app developers from Orion InfoSolutions for such solution development and become the top fantasy sports industry leader.
This is another popular and effective monetizing model for your fantasy sports business. Developing a multi-platform support solution enables double ROI for your business. As you already know, two platforms have one of the largest user-base worldwide. Android and iOS are the only largest user base holders in the market, and your cross-platform fantasy sports app can greatly impact your business revenue.
There are now advanced technologies available that can allow you to create a solution that supports multiple platforms without developing the app from scratch for another platform. This way, you can attract and target both platform audiences to enlarge your business and grow your business even faster than before.
In this model, users can download the app for free, but you can charge them to enable special features. You can take advantage of advanced features for the users once they have purchased it. This way, to access functions like ad-free experience or exclusive content, the user must first purchase that package from the app. This model is very profitable for fantasy sports businesses with a stable and regular user base.
Fantasy sports is a huge industry, and to make a strong impact, businesses need to do something unique and serve high-quality services to users. Therefore, as a business owner, you should always think out-of-the-box. Cause today’s generation needs something promising rather than just another product in the market that serves the same thing as others.
Hiring a proficient mobile app development company will be a smart choice for making exceptional and promising fantasy sports apps. And to develop such solutions, we can help you! We are one of the leading app development companies based in India. We have achieved many milestones in our journey of offering exceptional and comprehensive solutions for most every industry.
If you have ideas about your fantasy sports app, bring them to us, and we will make our expertise and experiences turn them into reality. You will be competing with your top competitors in the market in no time. You can contact us through the 'contact us page and send your inquiry to work on your project.
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DC Kumawat is the CEO of Orion InfoSolutions, a leading provider of IT solutions to businesses of all sizes. He has over 14+ years of experience in the IT industry. He is a passionate advocate for the use of technology to improve business performance.